Bonny & Read
台北信義門市 


臺北信義區
Jan, 2019

某晚，台北蹦出了間鮮豔明亮的飾品店，弧形門面ｘ飽和色系ｘ霓虹招牌，互相融合出一股獨特的美式風格，在喧鬧的台北信義街頭爭奇鬥艷也毫不遜色，大面開窗更吸引著過路人想往內一探究竟。
-
Situated in the heart of Taipei central business district, Bonny & Read unveiled its accessory store with inviting, vibrant retro diner theme, making you hot-blooded as approaching. Walking into the store brings you back to the 80s American diner ambiance in a snap; the chic collections of accessories seem to sway to the music Take On Me.

-
PRESS / Web Media




一踏進店內，瞬間像被吸回80年代的美式餐館，映入眼簾的長型中島擺放著鏡面醬料檯，看著兩旁壁面的弧形出餐口和菜單式燈箱，站在前面彷彿在苦惱著今天要吃哪種套餐好；
而實際上，牆面各自內崁著懸掛式陳列，上方的多樣飾品也的確讓你想通通帶走。
-
As you open the door, the rectangularly shaped kitchen island comes into view, with the two-sided mirror sauce racks on it. Looking at the lightbox menu featuring a list of daily accessory specials in pickup areas, you’re wavering between various choices, as if you’re hesitating about what’s for dinner. No doubt, there, you are fascinated with arrays of accessories on the walls and will shop till you drop.


一旁的點唱機結合沖孔板，擁有大量的陳列空間，上方內崁著平板電腦，讓顧客在店內購物時也能隨心情為自己點播一首專屬歌曲，隨之起舞。

濃郁豐富的多色碰撞，為空間特點之一，為了讓企業色－粉紅基底下也能帶出復古美式氛圍，大膽嘗試多種的撞色搭配，最後精選出淺粉紅及深綠色作為主色調，再於細節點綴著芥黃、番紅及搭配不銹鋼材，提味出Diner餐館的經典風格。　
-
Besides, the vintage yet modern jukebox designed with the perforated plate for sufficient display space has a touch screen tablet embedded that customers can hit their favorite music. Whichever the music is on, customers can always undulate with the rhythm.

我們將經典的Diner元素跟飾品陳列做結合，讓空間的每個展示區、每個小角落，都因為主題變得有趣。期待顧客在短暫的購物時光中，因為空間的設計巧思，帶走的不只是漂亮的飾品，也打包了更多的想像以及新鮮感受。
We expect our customers not only leave the store with beautiful accessories but imagination and experience they’ve never had before because of the inspirational interior design in their brief shopping time.

PROJECT
INFORMATION
/


專案名稱 Project： Bonny&Read 信義門市 Xinyi Retail

專案位置 Location：台北市信義區 Xinyi Dist., Taipei
使用面積 Area：46m2
空間材質 Materials：不鏽鋼板 / 磁磚 / 油漆

設計單位 Design：肆伍形物所  45tilt Design
攝影團隊 Photography： HEY! CHEESE
完工時間 Realization ： JAN, 2019
Mark